Location services market in Europe in 2015 will reach 610 million U.S. dollars

SAN FRANCISCO, May 31 evening news, according to foreign media reports, market research firm Berg Insight, said the latest report released by the European mobile location-based services (LBS) the current total revenue of 2.2 billion euros (about combined 270 million U.S. dollars) and will be 12% compound annual growth rate of the rapid development of the total 2015 revenue will reach 420 million euros (about 516 million U.S. dollars). Which local search, navigation services and social networking will be the most user applications based on geographic location.



Berg Insight forecasts to 2015, one third of European mobile phone users will often use some form of location-based mobile applications, social networking type applications in which the growth rate will be the fastest. The report stated: "location-based services to finally be accepted by mainstream society, generally speaking, smart phone sales growth is promoting more end-user understanding of mobile Internet services and applications."



Andre, senior analyst at Berg Insight? Malmö (André Malm) pointed out that more and more application developers to increase their software-based location capabilities to improve the user experience.



He also pointed out that the integration of GPS functionality in mobile phones is an important trend in the driving force, "now more than 15% of European mobile phone integrated GPS functionality, and will grow to 50% within three years." In addition, consumer sector many mobile application developers profit model is downloaded from the collection of fees to change dependent on advertising. This trend in the location-based services has been most evident, because most of the navigation service is free, developers profit through advertising, location services can improve targeted ads.



But Berg Insight said the revenue growth rate for such services may be smaller than the user growth rate, because the entire mobile advertising ecosystem is still evolving into shape, there is no mature business model. (Once Mu)



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