General Motors Corporation and the China Heavy Machinery Co., Ltd. in Sichuan Teng 2, the latter to buy GM's well-known Hummer SUV brand reached a preliminary agreement. Since then, China's auto industry seems to really go to the world, compete for the Chinese automobile industry of light, media coverage, people crane their necks to look, it seems that the world's most cattle Hummer off-road vehicles be MADE IN CHINA. I can only say that this is an illusory appearance.
Sichuan this enterprise going out this way nothing wrong, from a business point of view, they meet their business objectives to achieve profit purposes, as a purely commercial sense, freedom of investment should be encouraged and learn more. However, the problem is, "Hummer" brand and its products, in fact, symbolizes the decline of the hegemonic American culture industry, backed by a backward design abandoned by time, not only does not learn advanced technology can not enhance the production of off-road vehicles in China R & D capability, China's acquisition of such companies is the United States out of a car brand, just not a thing to be proud how the contrary, from the national industrial policy advocacy and enhancing the development direction of China the image of a responsible national point of view, I think the Chinese government should be rejected out of this acquisition, to stop Chinese companies involved in manufacturing such high energy consumption products.
according to a preliminary agreement reached between the parties, Hummer corporate headquarters and manufacturing sectors will remain based in the United States, the company plans to expand sales in the global network, Qi Zhong 包括 untapped Chinese market. For the Chinese enterprises in Sichuan Tengzhong, the most promising of course, the Chinese market. Because, according to Detroit News Network reported that in the Heavy Machinery Co., Ltd. Sichuan, Teng will also sign a General Motors vehicle assembly and supply of raw materials of long-term contracts.
we all know, the Hummer in the United States has actually come to a dead end, a huge burden on GM. Not only more and more unpopular in the U.S. market in the global market can not see it has room for development. Hummer chassis high power strong, the car in a large space, but high fuel consumption is its unique design can not overcome the disadvantages brought about. In China, not the number of real off-road fans will be spending it more of a cross-country to meet those who do not truly love the people, only those upstart swaggering style to meet the psychological needs.
cultural roots behind the Hummer brand, in fact, that the world superpower, America's swaggering and hegemony. It is completely contrary to the world of industrial advocate of environmental protection, energy-efficient mainstream. The new century, "Hummer" is basically represents assertive and domineering, hegemonic image of the inverse trend of the world. Also violate the North China Wenliang Gong Jian, Oneself, moderation and peaceful tradition and advocated for building a harmonious world of mainstream values.
only superpower like the United States, relying on brute force to control the world's oil, can play in this game, "Hummer," this "squandering the world's energy, Hin Fu Xian Bai-style consumption patterns." HUMMER design is typical of the U.S. auto industry representatives. Represented by the United States for the Hummer vehicle design have been proven concept no longer meets the earth and the development of human life. The financial crisis, it is thoroughly crushed the Americans in the automotive field, "squandering" thinking.
American tradition of personal heroism in the manufacturing sector, which has been advocating the United States new team, the value of advocacy organizations, replaced by new industry culture. More and more people are abandoning this individual assertive, conceited, power strong consumer psychology, more and more Americans started to pay attention atmospheric warming, global environmental protection, energy saving control to start the consumer concept. "Hummer" It is with the United States as the world's most powerful country in the process of emergence, and the U.S. state apparatus, the police and the army assembled for the background to strengthen and consolidate the brand. But the new century, the world started a multi-polar development, balance and peace, green and environmental protection, communication and dialogue, cooperation and harmony has increasingly become a consensus among all countries. "Hummer" This brand has lost the basis of the existing culture, there is no cultural foundation of the brand, it will lose its market. Even China, the development of strength and seemingly strong developing country, there are a large number of nouveau riche style for the consumer, can not save the brand, because it's cultural roots are out of date, it represents the time values have been updated.
China as the world's attention a developing country, is trying to build the image of their responsible power, is output to the world to strengthen or "Heaven," "natural harmony\with the world trend of values, of course, should encourage their enterprises, pick "Hummer" This loss of cultural roots of the brand, we should not encourage consumers to try this kind of "squandering" type, swaggering style of consumption. China also faces a serious energy crisis, energy conservation has become a national industrial development, "green" should become a mass consumer direction. Since the "Hummer" have been abandoned by the United States, China should not take more.
We can not expect Chinese companies to take over, might completely change the "Hummer" brand relies on cultural values, on the contrary, Chinese companies take over the "Hummer\Lenovo, once American hero image as a "Hummer\"Little Sheep" image, in that case directly to the acquisition, then it is abolished, re-raising a "little lamb\Moreover, China's private enterprises may not have to undertake "Hummer" This kind of business strength, because of its management, corporate culture and legal environment does not allow private enterprises to adapt to the Chinese won, Chinese enterprises is no need to pick up a hot potato .
Therefore, the joint Environmental Protection Administration, Chinese Ministry of Commerce, Development and Reform Commission should come forward and even assessment of legitimate intervention, the national image account, for future generations into account, the real innovation and development for the enterprise account, or to reject the project out Okay.
Blue Vivian
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