E-book's “ambition”

Pictured: Amazon Kindle

Wujiang Yangcheng Evening News



"In 2010, the domestic e-book sales will show explosive growth, shipments of 300 million or more, accounting for 30% of the world." When this series of words from the Press and Publication Administration Technology and Digital Publishing Division Zhang Yijun mouth Daochu of the time of books, newspapers, Development Forum Journal Digital silent scene. Recently, the National Copyright Administration, Copyright Society of Chinese writing, publishing houses, bookstores, Hanwang Technology and dealers from around the country and even the whole industry chain, such as writer Bi Shumin hundreds of people gathered in Beijing, almost all in search of a common The goal: Has the era of e-book coming? Which is behind a new business model seems to be open.



Sales of 6 billion yuan will be broken



Zhang Yijun Secretary said, in recent years, the domestic digital publishing industry have maintained an average annual growth rate of more than 50% in 2009, output value reached 79 billion yuan more, for the first time over the traditional publishing industry. U.S. sales of e-books 3 million units last year, significantly more than 2 million units expected. According to the State Press and Publication Administration information of the e-book last year, 700,000 units of domestic sales, according to the price of 2,000 yuan each estimated output already exceeded 1.4 billion yuan; sell 3 million units this year, sales will exceed 6 billion yuan, alarming increase.



"There are more than 80 companies worldwide engaged in the production of books, of which 36 abroad, 41 Mainland, Hong Kong and Taiwan three." Zhang Yijun generally painted a global e-book production layout, which is obviously far to the foregone conclusion that the time. It is understood that, in addition to domestic production and sales of specialized books Hanwang technology, easy Diou e outside, including the Shanghai Century Group, China Publishing Group and Phoenix Publishing Group launched their own brand of readers, publishing its own content into the electronic version; Founder, and other electronic companies have also declared that it will put into e-book market, with a convenient mobile payment this month, China Mobile also launched the e-book. After the Internet, e-books seems to be the current capital of Denver's new territory separate ways.



Profit model gradually forming



With the grand literature and a series of Web sites appear original, digital publishing has gradually begun to find ways to make money charging to read and download. Industry sources said that if that side is led by the technology providers to solve the technical problems of digital publishing, then the grand literature is more crucial to resolve the issue of how to make money.



In recent years, the U.S. Apple to resources as a platform to build a successful business model, digital music download fee; Amazon Kindle as a carrier to build a new model of reading newspapers and books. The domestic traditional publishers, the latter example the operability and the effect of being highlighted. 2009 Kingship in the reader pre-installed by the way books stormed the domestic market, then began to build its own online bookstore. Liu Yingjian Hanwang chairman, revealed in an interview, Hanwang bookstores to the content providers to ensure that any content provided resources to "close the book a" principle, only in their power to download to read paper books. Ying Liu Jian said that with the big industrial scale, the future will implement e-book free of charge, to the content download charges are also considered in the model.



Standard Uniform Standard



May 6, 2009, New York, Amazon announced the launch of new e-book reader Kindle DX, priced at 489 U.S. dollars. This e-book reader has a 9.7 inches large electronic screen display, can store up to 3500 books. U.S. sales of e-books 3 million units last year, significantly more than 2 million units expected. We read books in the future perhaps. CFP for map



But behind the rapid development of e-book market, there is too much capital industry Quedui expressed concern about access to e-book market. Currently the majority of manufacturing companies are using e-books provided by PVI electronic screen, PVI's global market share of 90%, leading to high prices of electronic paper. At the same time, the current e-books are mainly PDF, UMD, and other content formats, the major manufacturers do not use uniform standards, preventing the build platform and sharing resources.



Zhang Yijun Director in view, various types of electronic content stored in the homogenization is also obvious, it can not meet the needs of a wide range of reading; some of running the site is quite a mixed bag, there are a large number of copyright and illegal content. News Department is considering a standard means of promoting e-book industry.



Recently held its fifth annual meeting for the first time Chinese media published innovation, "Innovation 2009-2010 Chinese media report" made clear that as technology development and application, media convergence will further accelerate the media industry is facing a new round of reshuffle . One side is the traditional way of publishing and reading challenge, one side is the competition for dominance in the way of electronic reading, books in the "ambition" seems to have been revealed, with the start trying to features such as built-in wireless Internet access, e-books and mobile PC, mobile platform, the struggle between the Jianrugaochao.